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| News for Today's Top Marketers |
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How the Wahlbergs Are Using Reality TV to Turn Their Burger Business Into a Global Brand Wahlburgers is much more than a celebrity gimmick By Jason Lynch Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet.
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After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016 >From Apartments.com to Samsung By Kristina Monllos Earlier this week, Samsung debuted three ads featuring rapper Lil Wayne. The spots, which also feature Wesley Snipes, are only the second major advertising campaign that the entertainer has appeared in.
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Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers How the multi-talented star has learned to balance his brand By Jason Lynch Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever since, ...
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Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video] A new level of loyalty By Alfred Maskeroni There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like the Warner Bros. Suicide Squad ...
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Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations Cossette launches Canadian campaign around issue By Tim Nudd In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign ...
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Is This Lane Bryant Ad With Ashley Graham and Other Curvy Models Too Much for TV? Brand says the spot was rejected By Gabriel Beltrone In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size ...
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Solve These 3 Brutal Math Problems for Pi Day, and Win 3.14 Years of Free Pizza Hut Food Or will Princeton professor John H. Conway stump you? By Tim Nudd Real-time marketing around random holidays is usually a snoozefest. But Pizza Hut is going all in for Pi Day, honoring the famed irrational number by running an intriguing contest.
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