Seems the days of The Trade Desk being agencies’ BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it.
How The Trade Desk went from media agency BFF to frenemy Seems the days of The Trade Desk being agencies' BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it. Additional coverage: A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most agencies increased services in 2022. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. Having consulted for companies including Disney, Warner Bros. and NBCUniversal, Shin knows the ins and outs of today's entertainment business. The rise of video game adaptations is certainly good news for major game developers. To learn how Ubisoft is taking advantage of the recent explosion of interest in video game adaptations, Digiday spoke to Jason Altman, who leads the company’s film and television division. Other things to know about Join us for the Digiday Publishing Summit, from March 27-29 in Vail, Colo., to hear from leaders at BuzzFeed, Dotdash Meredith, Forbes and more. Secure your pass by February 13 to save. Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. Sponsored by Nano Interactive. According to a study by Google and Talk Shoppe, 87% of respondents agree that YouTube creators give recommendations they can trust. Sponsored by Google. | | |
|
howdy! howdy! howdy! howdy! howdy! |
