How the Next Presidency Will Shape Media

Hi there, Lucinda Southern, Adweek media editor here, and we’re still getting through the week!

With the race still not called (and we could be in this stasis for a while) Adweek editors took a look at what the next presidency will mean for the media, marketing and ad tech industries.

Broadly, the media and tech platforms are bracing for more onslaught from President Trump over the coming months (years?) claiming vote-count chicanery and networks peddling fake news.

For both Trump and Biden camps, tech regulation will be under the microscope, whether that’s platforms’ spread of misinformation or how tech companies handle user data. Consumer privacy law Prop 24—a version of California Consumer Privacy Act 2.0—freshly passed in the state, signaling the direction of travel. In ad tech, some are gearing up for a wave of M&A over the next two months in anticipation of a Biden Administration and hike to capital gains tax.

Staying with California, the state passed Prop 22 which exempts companies like Uber and Lyft from providing certain benefits to drivers. Here are the potential ripple effects.

With that, it’s probably time to refresh your browser for the latest results. Remember, please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

Thank you and have a good week. Lucinda

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