| The New Yorker gets 65 percent of its revenue from readers, with its total paid circulation increasing 12.3 percent to 1.2 million last year. Here's how the publication plans to double its paying subscribers by 2023. To improve the quality of programs in its Watch section, Facebook is reassessing how it vets shows for Watch and becoming more selective about which ones can be monetized by mid-roll ads. From 2008-16, New York digital agency Barbarian Group hosted a SXSW party that attracted a line down the block. Here's the story of how the event came to be, from those that organized it. Former programmatic holdout BuzzFeed has "stepped on the gas" on the automated ad business, opening its programmatic inventory to its entire sales team. "I'm here to represent the voice of the customer." Norman de Greve, chief marketing officer of CVS Health, is championing transparency in marketing differently than other companies' CMOs. Subscribe to Digiday+ to learn about his approach. With the help of AI, programmatic advertising can help marketers more easily predict the best time, place, and duration of an ad to show to a customer. At the Digiday AI Marketing Summit, hear how Pfizer is making this a reality. Reserve your spot in Santa Barbara today. |
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| Lucia Moses Total paid circ rose 12.3 percent last year to 1.2 million even as the subscription price grew 20 percent to $120, spurring hopes for more growth. |
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| Sahil Patel Outside of the Facebook Watch shows it funds, Facebook is reassessing which shows are accepted into and can be monetized within Watch, sources say. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Shareen Pathak For Barbarian Group, SXSW was always all about "the party." |
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| Tim Peterson BuzzFeed recently trained its entire sales team to sell its programmatic inventory. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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