#SquadGoals: Brand snark and slang on social media doesn't work, A cheatsheet for Facebook’s war on clickbait, Inside French publisher programmatic cooperative La Place’s growth ambitions, Daily eNL
| Lucia Moses Marc Lavallee leads a five-person team charged with keeping the Times on the cutting edge. |
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| Tanya Dua Staying up to speed with the funky-fresh lingo of today's kids may get brands some street cred, but it doesn’t drive any bottom line. |
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| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
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| Ross Benes Facebook is cutting the reach of individual posts with sensational headlines as it faces scrutiny for metrics mistakes and promoting misleading content. |
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| Jessica Davies French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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| Sponsored Content Viacom TV sales haven’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom. |
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