'You still have to bust your ass': Confessions of a post-acquisition ad tech exec, Fearing brand safety turmoil, marketers are whitelisting influencers, UK pubs enlist bots to fight against filter bubbles ahead of the UK election, My Email Subject
| Max Willens The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of […] |
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| Ross Benes The source said getting purchased created tension among management, the paycheck trickled in slowly and people misunderstand how buyouts are structured. |
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| Sponsored Content OpenX As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question. Sponsored by OpenX |
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| Shareen Pathak Brands are asking for pre-approved lists of influencers that they can work with, and in some cases, get unfettered, open access to their handles. |
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| Jessica Davies The Times has launched a filter-bubble-busting Facebook Messenger bot designed to attract and inform new audiences with a balanced view of the political landscape in the run-up to the June election. |
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