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How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1 Who knew Apple products had hints of mint and basil? By David Griner That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture the scent?
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Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label With diversification comes a new mindset By Christopher Heine, Marty Swant There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. ...
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Frustrated Newspapers Are Dealing With the Fallout From Surprising Endorsements of Presidential Candidates The media is also changing its tactics By Sami Main It's a whole new ballgame, folks. This election has reached a new level of bizarre, and newspapers and online journalists alike have had to adapt to a new, slightly more hostile environment.
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Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You Road-tripping confidant, anyone? By Christopher Heine If you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable, Toyota now offers a robot to take care of your needs.
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Slack Co-Founder Champions Hiring Diversity at White House's First South by South Lawn Put practices in place while you're still small By Kristina Monllos At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when ...
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How Greg Berlanti Produces 4 Interwoven DC Superhero Shows Simultaneously for The CW He’s making it up on the fly—and making TV history By Jason Lynch The superheroes at the center of The CW's four DC Comics-based shows—The Flash, Arrow, Supergirl and DC's Legends of Tomorrow—have pulled off some incredible feats, but there's some things ...
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Real Simple Names Cosmo's Leslie Yazel Its New Editor in Chief She succeeds veteran Kristin van Ogtrop By Emma Bazilian Time Inc. has found a new editor for its 16-year-old lifestyle brand Real Simple. Today the company is announcing that Leslie Yazel, most recently director of editorial content at Cosmopolitan, will be joining Real ...
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