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How the Lacoste Polo Shirt Modernized Tennis and Helped Shape Fashion The classic L.12.12 remains a basic part of the summer uniform By Robert Klara It was September 1926, and an unforgettable piece of history was about to be made at the U.S. Open. French team player Ren? Lacoste was the No. 1 player in the world, sure to command attention as he stepped onto the grass court of the West Side Tennis Club in Forest Hills, N.Y. But while...
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Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track Let personal passions drive your brand By Danica Patrick There is something to be said for the whole "find something you love to do and you'll never work a day in your life" thing. Success takes hard work, but passion brings fulfillment from that hard work. At the start of my career, people suggested that a woman could only be a racing reporter or...
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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright Olympic gold medalist and World Cup champ talks Lifetime's league sponsorship and more By Christine Birkner Soccer star Christie Pearce knows a thing or two about winning. From 1997 until early this year, Pearce (formerly Rampone) was part of the legendary U.S. Women's National Team that won three Olympic gold medals and two FIFA World Cup championships in addition to inspiring a generation of girls to play the increasingly popular sport...
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How Brands Became the Most Powerful Advocates in Today’s Battle for LGBT Equality They're leading the charge for change, but will states concede? By Christine Birkner This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents. In addition to being lambasted by LGBT advocates, the laws--North Carolina's House Bill 2 and Mississippi's House Bill 1523--have also been criticized by much of corporate America, with with hundreds of brands...
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The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans Our second-annual list of the MVPs of the sports marketing world By T.L. Stanley Adweek went far afield for our second annual list of Powerful Women in Sports, selecting leaders from the burgeoning world of esports, the ascendant women's soccer arena and a brand-new basketball league--plus the mar-tech and artificial-intelligence innovators serving the sports marketing ecosystem. Here, Adweek honors the 35 female executives and influencers who are winning over...
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Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith Inside the brand's process at Cannes By Kristina Monllos CANNES, France--There aren't too many brands that would allow a designer to flip its logo upside down, but Adidas Originals believes in giving its creative partners room to show the shoemaker in a different context. After the brand's session on the Lumiere stage at the Palais, creative leaders and brand partners--including designer Alexander Wang and...
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