How The Grasshopper Company saw a 500% lead boost Case study of a how brand-to-local marketing strategy amplified the 52 year old legacy brand's growth
ClickZ Daily: June 4, 2021 |
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| Good morning! Cookies play a role in many marketing campaigns, providing behavioral advertising and ad retargeting. However, with a cookieless future nearing marketers will have to evolve their strategies, fast! Watch this ZoomInfo On-demand webinar for insights and best practices on how to best prepare for these impending changes. Register now. |
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Case Study Jacqueline Dooley How the 52 year old legacy brand saw a 500% lead generation boost using centralization, modernized digital marketing, localized ad targeting, and a dealership program |
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Content & Experience Maropost A Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectives Read more |
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| Digital Marketing Neal Schaffer Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read more |
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| Commerce & Sales Norman Guadagno Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read more |
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| Actionable Analysis Helen Yu Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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