The coronavirus crisis has not resulted in a sweeping overhaul of the TV and streaming industry. But, while some changes are unlikely to stick, others may not yet be apparent.
| Football is back. TV and streaming shows are in production. The annual TV upfront negotiations are winding down. So has the coronavirus crisis’s impact on the TV and streaming industry ended and everything has returned to normal? Yes, but also no. There have been changes — virtual fans in stands, remotely produced interviews, a new acceptance of flexibility in TV advertising — but they seem to be more incremental than absolute, based on recent conversations with industry executives. Read more below. For Digiday+ members, six months into the pandemic, the TV and streaming industry seems to be settling into a new normal than more closely resembles the old normal than may have been expected back in March-April. Red Ventures has quietly built a portfolio of over 100 news and information sites over the past five years, with CNET as the most recent. Keen to stay front-of-mind among young first-time car-buyers, Honda embarked on an esports and video games sponsorship strategy in 2014 and has been doubling down on that investment ever since. Business Insider's events revenue for 2020 is already five times higher than it was in 2019. Golf's online retail marketplace is more than a commerce play. While it is meant to take some of the weight off of the advertising business, the online marketplace is also informing Golf's first-party data strategy. Other things to know about On this week’s The New Normal, The New York Times senior vp of ad innovation Allison Murphy will join Digiday editor-in-chief Brian Morrissey to discuss life after the cookie and their coming reliance on first-party data. RSVP here to join us for a live discussion on Friday, September 18 at 12 p.m. ET. In a comprehensive new research report, learn how advertisers have adjusted their mobile in-app video strategies over the past year — and which tactics and formats are performing best. Sponsored by InMobi. | | |
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howdy! howdy! | Sponsored by Cohley | | Demand surging, marketers are striving to streamline UGC workflows | | Inefficient planning and legacy thinking are two remaining barriers to unleashing user generated content’s full power for marketers in a world where in-person production has gone on pause. But these are solvable problems, say experts in this new report. With on-team advocates and a move to place more trust in UGC creators, marketing campaigns are hitting high-quality benchmarks at scale. Download the study to learn how. | | |
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