As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry’s response to the fracas.
How the FTX crash reveals the esports industry's crypto partnership problem As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry's response to the fracas. Additional coverage: The latest trench of earnings calls for public digital, or ad tech, companies were a mixed bag. What’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning. Programmatic specialist MiQ just bought an ad tech vendor. But it's already on the lookout for more. This week's Digiday+ Media Briefing takes a look at publishers' Q3 earnings reports, which show that, despite hard economic conditions, optimism is still in the air. Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023. Cooking oil and condiment brand Chosen Foods shifted its marketing dollars and content strategy to produce its own long and short form videos on TikTok now that Gen Z shoppers spend more time on the app. As iOS 14 causes problems across the social media ad landscape, a DTC shoe brand turns to linear television. Other things to know about Become a Digiday+ member to view an in-depth analyst discussion on Digiday's 2022 Media Agency Report, where our researchers and reporters will dive deep into the state and future of the media agency, client spending, staffing and beyond. Publishers and advertisers: How effective has digital audio advertising been for your team and what is the most important channel that you use? Take this survey and we’ll send you a $5 gift card. Sponsored by Podsights. SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. Sponsored by TheViewPoint. | | |
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