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How The Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video] Anheuser-Busch pours itself into Austin By Alfred Maskeroni Anheuser-Busch is no stranger to experiential marketing, and its bedrock beer brand Budweiser has planted itself in Ironwood Hall on East 7th Street and transformed it into the Budweiser Beer Garage for South By ...
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Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With) YouTube, Netflix and social all surpass TV By Carrie Cummings Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and ...
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How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing Brand exec Cynthia Erland lays out the strategy By Kristina Monllos American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times.
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Leo Burnett Promotes Its McDonald's, Samsung Creative Lead to CCO Britt Nolan fills gap left after Susan Credle's exit By Christine Birkner After crafting award-winning work for several of Leo Burnett biggest clients over the past seven years, Britt Nolan has been promoted to U.S. chief creative officer at the agency.
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Energy BBDO Promotes Andrés Ordóñez to Chief Creative Officer Internal move follows summer departure of Mark Taylor By Patrick Coffee Energy BBDO has appointed Andrés Ordóñez to the role of chief creative officer in an internal promotion. The ascension of Ordóñez follows the abrupt departure of his ...
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Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video] The message? We all need to slow down By Kristina Monllos A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings wants to disrupt ...
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Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video] A new level of loyalty By Alfred Maskeroni There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like the Warner Bros. Suicide Squad ...
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