On social media, even the highest executive office is a publisher.
| On social media, even the highest executive office is a publisher. Additional coverage: Publishers' uses of gen AI tools range from assisting in email writing to transcribing meeting notes. During the two Town Halls at the Digiday Media Buying Summit, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges. Read what they had to say in this Digiday+ Media Buying Briefing. Transparency conversations continue to bubble up in the fast-growing retail media network space. In response, some marketers are getting creative to gain in-depth insights around customer acquisition, sales attribution and more. L’Oréal USA has increased traffic, sales and earned media value for its brands, particularly Maybelline, by working with Pinterest. Other things to know about Today is your last chance to save on passes to attend the Digiday Programmatic Marketing Summit, taking place December 3-5 in Nashville. Don't miss out on this chance to network with programmatic leaders from Goodway Group, VaynerMedia and more. By strategically assessing their tech stacks, marketers are creating engaging consumer experiences with AI-powered targeting and first-party data strategies. Sponsored by GumGum. An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions. Sponsored by Adstra. | | |
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howdy! howdy! howdy! howdy! | Marketing on Platforms | | Maybelline is leveraging Pinterest to reach Gen Z makeup fans | | Since 2014, L’Oréal USA has worked with Pinterest on a handful of content marketing initiatives, but in recent years that partnership has expanded into new territory, such as helping to launch new features. The impact of those partnerships resulted in increased traffic, sales and earned media value for its brands, particularly Maybelline. | | |
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