MEDIA RELATIONS

5 lessons on activating celebrity superfans

Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.

LEADERSHIP COMMUNICATIONS

How should brands weigh in on the election?

You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum.

SOCIAL MEDIA

Why and how to use inclusive design for social media

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.

DAILY SCOOP

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.

RAGAN AWARDS

Late Deadline Friday: Top Women in Communications Awards

Nominate the influential women you work with—or yourself—by 11:59 p.m. Central time, this Friday, Nov. 20. This will be your last chance to enter.

CRISIS COMMUNICATIONS

6 tips for protecting brand reputation in 2021

How are you preparing to safeguard your most precious business asset?

THE WORKPLACE

4 E’s that enable remote teams to be successful

Joel Andren, founder of Protypical, shares his tips on maintaining productivity and driving innovation when workers are dispersed.

WEBSITES

3 ways PR pros can win with SEO and analytics

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.

WRITING & EDITING

What PR pros can learn from tech-support reps

We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.

A DAY IN THE LIFE

The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future.

DAILY SCOOP

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.

PR INDUSTRY

Career guidance for aspiring communication pros in 2020

Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.

RESEARCH SNAPSHOT

Report: Communication a top trait that audiences want from CEOs

According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.

THE WORKPLACE

How to keep your team motivated during the pandemic

If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without overwhelming exhausted employees?