Also: The state of ad-supported streaming services Sustainability mandates are ‘SPO with true leverage.’
| "Sustainability" is one of the latest buzzwords in ad tech, with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. Additional coverage: In part one of Digiday+ Research's annual report on the state of ad-supported streaming services, we assess what the platforms offer advertisers and consumers, and analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads. The crux of the tension between two forms of in-game advertising comes from the fact that many brand marketers still don't fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget. Why Activision is partnering with the Snapdragon Pro Series to level up the "Call of Duty: Mobile" esports scene. Two years after creating a public profile on Snapchat, creator Alyssa McKay has 2 million followers and averages 2.5 billion views per month on the platform. For seasoned ad buyers, it was no surprise that there was once again an issue with Facebook following a glitch on Sunday. More in this Digiday+ Marketing Briefing. Digiday presents Future of TV Week Yesterday we kicked off Digiday's Future of TV Week. If you missed it, you can hear from investment chiefs from Horizon Media, OMD and UM Worldwide as they weigh in on the streaming ad market in the first episode of this week's daily series, The Future of TV. Enter your email here to watch and check out more of what's to come below. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad options. Find out what it means for the industry in this episode of The Future of TV with execs from Havas Media, Horizon Media, PMG and Tatari. Watch here by entering your email. Today's Future of TV Week Town Hall will facilitate a discussion on winning strategies and best practices in the business of TV. If you haven't already, RSVP here to join us virtually beginning at 12 p.m. EDT. The Digiday Gaming Advertising Forum will explore the role of advertisers in the gaming industry, how they're measuring the ROI of their campaigns, in-game advertising strategies and much more. RSVP here to join us virtually tomorrow beginning at 12 p.m. EDT. In Digiday's second annual report on the state of ad-supported streaming services, we present an industry-level look at the top ad-supported streaming platforms. Digiday+ members can access the report here. Save 50% on a three-month Digiday+ membership during Future of TV Week. Join here to gain immediate access to exclusive content, premium research, unlimited stories and much more. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. Download this guide to learn how publishers are using first-party data to turn visitors into subscribers. Sponsored by Viafoura. With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. Sponsored by Best Buy Ads. | | |
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