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How Some Agencies Rig Production Bids to Favor Their In-House Studios Industry veterans outline a practice now under federal scrutiny By Patrick Coffee Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor.
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Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads Throne: Kingdom at War's campaign shows parallels between sports and gaming By Christine Birkner The thrills of an NBA game or MMA fight are equally as thrilling as the virtual combat that happens in a video game—so says a new campaign for mobile game Throne: Kingdom at War.
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Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev New York office will handle creative duties By Katie Richards Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner.
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How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales With help from Alphonso and Tremor Video By Chris Thilk Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing moral considerations, she refuses and instead takes on a ...
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This Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing Abuse When anonymity is life-saving By Angela Natividad The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access.
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This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death A strangely warm memento mori By Angela Natividad The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly—like in slasher films—or pushed to the sidelines of our communities. ...
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Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging Keep half, give half By Tim Nudd Here's a neat product from Godiva that bakes generosity right into the packaging.
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