How social media pros are rewriting brand playbooks for the wave of new social platforms

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As the list of trending social media platforms grows, social pros navigate which ones are worth it.

October 24, 2023

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How social media professionals rewrite brand playbooks amid the onslaught of emerging social platforms

As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of competitive gaming — perhaps surprisingly so. With Advertising Week New York in the rearview mirror, this week's Digiday+ Marketing Briefing breaks down the trends you might have missed. Live video is key to reaching Gen Z sports audiences and Bleacher Report is hoping to compete with the likes of Twitch and YouTube to sign livestream content creators. We talked to several Gen Z founders who are building AI-driven startups to learn more about how they are pushing to ensure their generation is ahead in the AI era. ICYMI: Publishers reckon with declining Facebook referral traffic as the platform pulls away from news. Other things to know about Join us virtually on November 2 at 12 p.m. ET for Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. Sponsored by Bango. As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched. Sponsored by Pathlabs.

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Ivy Liu

Marketing on Platforms

How social media pros are rewriting brand playbooks for the wave of new social platforms

As the list of trending social media platforms grows, social pros navigate which ones are worth it.

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Gaming & Esports

Why executives at Esports Business Summit are (still) bullish on competitive gaming

In the lead-up to this year’s Esports Business and Gaming Summit, the event’s organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media, scholastic esports, agencies, consultancies, game developers, hardware manufacturers and the esports organizations themselves.

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Why influencers are the ultimate playmakers

With nearly 160 million people watching live sports at least once a month, the singular power of sports content is undeniable. However, as social media — and influencers — rewrite the playbook on how fans connect to the teams, players, games and sports moments they care about most, it’s becoming a whole new game. What they want: behind-the-scenes access, exclusive insights and an inside take on what just happened.

To capture this next generation of sports fans, brands need to connect with fresh voices and innovative social formats — and CBS Sports Creator Studio is helping bring influencers into the arena to do it.

Sponsored by Channel Factory

How content, context and inclusion are driving increased audience attention

With viewer attention vital to driving engagement and maximizing the ROI of campaigns, advertisers focus on contextual-driven campaigns as a more effective and respectful way to engage audiences.

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Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

With Advertising Week New York in the rearview mirror, here are trends you might have missed.

Sponsored by Wiland

How agencies and brands are sharing the work of data analytics

Brands are increasingly taking a hybrid approach to data analytics where some tasks and campaigns — and their associated datasets — are kept in-house while others are overseen by their agency.

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The Creator Economy

Why Bleacher Report’s Bennett Spector is going all-in on live video

Live video is key to reaching Gen Z sports audiences and B/R is hoping to compete with the likes of Twitch and YouTube to sign livestream content creators.

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Sponsored by Marketecture

How machine learning and audience-based models drive better performance

Advertisers are using audience-based DSPs to leverage machine learning on top of audience-based models for maximized performance to reach target audiences efficiently.

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Meet some of the Gen Z entrepreneurs behind the next AI innovation wave

We talked to several Gen Z founders who are building AI-driven startups to learn more about how they are pushing to ensure their generation is ahead in the AI era.

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Marketers sound off on year one of Netflix’s plan for ad dollars

Several ad execs who have recently talked to Netflix sales reps feel hopeful the streamer’s upcoming plans to expand its ad-supported tier will eventually create a more attractive inventory to advertise on — despite its anticipated second year of growing pains.

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