As residential technology becomes more mainstream, an increased number of clients will have these features on their radar. You and your brokerage should be ready. Full Story: REALTOR® Magazine (1/25)
Best Practices in Sales & Marketing
Report: Consumers easily favor short-form videos Videos running 15 seconds or less are preferred by 85% of viewers and short-form videos yield 2.5 times more engagement than long-form counterparts, per a Munch report. Popular and viral videos typically feature a speedy average of 150 words per minute, have two or three speakers and include diverse viewpoints. Full Story: Search Engine Journal (1/24)
Why LinkedIn is gaining traction among brands LinkedIn's U.S. ad revenues will increase 14.1% in 2024 to total $4.56 billion, predicts Insider Intelligence, which is double that of Snap and four times higher than X, formerly Twitter. Growth is being propelled by factors such as increased usage among Generation Z and business experts who share solid advice and tips while building sizable followings, writes Jasmine Enberg, a principal analyst at Insider Intelligence. Full Story: Business Insider (1/24)
Why BlackRock is upbeat about CRE investments this year This could be a good year for commercial real estate investment, according to a report by BlackRock Real Estate Research, which finds that investments made after a downturn tend to do well. "Even though we are in a 'higher for longer' environment, real estate is in a stronger position today than it have been for the previous 18 months," the report said. Full Story: GlobeSt (free registration) (1/25)
Can you be a certified critical thinker? Microcredentials on a resume can include hard skills as well as soft skills. A critical thinking credential, for instance, shows mastery and application of a new skill, and ways and employer can measure critical thinking include game-based learning and simulations. Full Story: Kiplinger (1/24)
Fair & Equitable Housing
Report finds increase in cost-burdened renters Half of U.S. renters are dedicating more than 30% of their income to housing costs, and middle-class tenants have seen the sharpest increase in financial strain, a report from the Harvard Joint Center for Housing Studies found. There were 22.4 million cost-burdened renters in 2022, 2 million more than there were three years before, the study found. Full Story: The Washington Post (1/25),The New York Times (1/25)
Legislation & Regulation
U.S. GDP grows by a surprising 3.3% in Q4 In the final quarter of 2023, the U.S. economy grew much stronger than many economists had anticipated, expanding at a 3.3% annualized pace, according to the Commerce Department. It was a marked contrast from economic expectations a year ago, when it was widely assumed the U.S. economy would fall into recession in 2023. Full Story: Axios (1/25),The Wall Street Journal (1/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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