Discover how a refreshed approach to ad creative is key to eCommerce success, Marketer.
Apple’s privacy updates have fundamentally changed how eCommerce marketers do their jobs. Without explicit consent to track user activity across digital spaces, many of the campaign strategies that marketers have come to rely on are no longer feasible.
Ecommerce marketers will have a particularly tough time as the dynamic creative they leveraged to remind users of products they looked into or left behind in their carts has been severely throttled. At MOLOCO we believe a refreshed approach to creative is vital in order to secure eCommerce success in the post-iOS 14.5 marketing world. We crafted the guide Building a Winning Ad to help marketers navigate the challenges in the post-iOS 14.5 marketing world, download your complimentary copy by clicking the button below.
In the guide you can read more about:
The Lack of User Data Demands Creative with Broader Appeal
Replacing Relevant Recommendations with Popular Products is key
The Importance of Highlighting Key Differentiators and Unique Product Features
And much more!
Download your complimentary copy of Building a Winning Ad and discover how a refreshed approach to ad creative in the post-iOS 14.5 world is key.
