Plus, what marketers can do to boost martech utilization.
| For years, marketers have used data and personalization to optimize the customer experience. Search generative experience, or SGE, is set to revolutionize this entire approach. That’s because the two-way conversation between a customer and an informed chatbot is a very different experience than what your customers are used to. And as this technology gets better, it’s changing consumer behaviors. In the latest “Looking forward with AI” interview, Gartner’s Nicole Greene shares insights from her years of research in the emerging field of SGE. Also today, contributor Ana Mourão offers five practical steps that marketers can take to boost the martech utilization across their organizations. Chris Wood
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| Marketing artificial intelligence (AI) | | | Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising | | |
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| Marketing technology | | | Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. | | |
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| Marketing technology | | | The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. | | |
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| Customer data platform (CDP) | | | CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. | | |
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| MarTech webinar | | | Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. | | |
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| Google Analytics 4 (GA4) | | | Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. | | |
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| Marketing technology | | | On the hunt for something new? Check out who's hiring in martech this week. | | |
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| Marketing artificial intelligence (AI) | | | This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. | | |
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| Customer relationship management (CRM) | | | Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. | | |
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| On-demand martech videos | | | Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more — all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. Learn more | | |
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