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WardsAuto Dealer 5
 

JULY 15, 2016

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, July 15. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Now I lay me down to sleep – at the dealership. Sleepovers at the family dealership are among Jessica Germain’s memories. Plus: A video shows her in TV ads from childhood to adulthood.

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Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.

2.

Most people agree GM’s Saturn experiment was not a smashing success. But the departed brand leaves a lasting legacy for modern auto retailing.

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3.

Bad news for rodent lovers: Kia’s singing hamster ad has been knocked out of the top spot of the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

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4.

Is VR the next marketing fad or a serious tool? The answer may lie in how consumers feel about using it, according to Kevin Root’s research team.

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5.

Will private car ownership become extinct? A Silicon Valley set seems to thinks so, but what about everyone else?

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...