How Retailers Can Boost Conversions with Cross-Channel Retargeting

Drive business decisions with analytics post COVID-19 shutdown - Hi eMarketer Reader,

While planning a purchase, shoppers will peruse and research products at retail stores, but conversion isn’t a guarantee. If a shopper leaves without completing a purchase, the sale doesn’t need to be counted as a loss. Instead, retailers can use retargeting methods to encourage a return visit.

Retargeting data—a successful marketing technique popularized by online retailers—can be leveraged to drive offline shoppers back into physical locations via targeted digital ads and messaging for in-store exclusives, discounts, and other offers. Almost a third of data professionals said cross-channel retargeting will occupy their time, attention, and resources this year, according to July research from Winterberry Group and Interactive Advertising Bureau.

Join Zenreach’s John Kelly, CEO, and Robert Cornell, vice president of sales, for this live Tech-Talk Webinar. They will discuss how brick-and-mortar retailers can use data collection to build customer profiles, track subsequent visits and past purchases, and design retargeting campaigns.

Register here for “Not Just for Ecommerce: Using Retargeting Tactics to Drive In-Store Customers,” presented by Zenreach, and learn:

Why retargeting is as good a strategy for brick-and-mortar as it is for ecommerce How to use existing guest WiFi networks to capture customer data for retargeting Why it’s important to segment your customers based on their visit behavior How to customize marketing messaging for different customer audiences Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, October 21 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Zenreach.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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