How Publicis Sapient scaled video marketing into a storytelling studio Teresa Barreira, Global Chief Marketing and Communications Officer tells ClickZ the story.
ClickZ Daily: Nov 08, 2022 |
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| Good morning! Storytelling is human nature. For marketers, it should be your lifeblood. Whether you are creating content for customers or communicating strategy, storytelling is the most powerful tool marketers can wield. In October 2022, Publicis Sapient launched Impact Films, a new documentary film initiative that brings these stories to life and humanizes digital transformation. Teresa Barreira, Global Chief Marketing and Communications Officer, tells the story behind Publicis Sapient’s brand-new storytelling studio in a Q&A with ClickZ. _______________________________________________________ We have partnered with ClicData to gather and synthesize the views of marketing teams globally in regard to their data analytics tools and systems. Please complete this short survey on ‘Data Analytics in Marketing – 2022‘ to gain insights on – What type of systems do marketing teams use and for what purpose? What are the advantages and limitations? What is the value obtained? What to expect in terms of trends in the coming 2-3 years? Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Case Study Benjamin Broomfield "By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digitally. Impact Films marks a crucial step in evolving our video-first content strategy." |
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Media Connie Del Bono Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV campaign efforts when relevant are some effective ways to maximize targeting efforts. Read more |
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| Marketing David Nicholson Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read more |
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| Collaboration Benjamin Broomfield "So much of digital and app-based marketing is only profitable for the businesses involved, not the customer. The offers you see in these adverts or promotions only lead you to another digital product. They lead you to something else to sign up to or subscribe to." Read more |
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| Marketing David Nicholson As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and minimize risk Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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