Brands with smaller budgets now have a run at the Games. What does that mean for its premium status?
| Brands with smaller budgets now have a run at the Olympic Games. What does that mean for its premium status? Additional coverage: Publishers are leaning into the opportunity to score more ad dollars from marketers that are eager to enter the women's sports category. More in this Digiday+ Media Briefing. Following the revelations of misconduct by “the Doc,” many of his sponsors and business partners quickly distanced themselves from the livestreamer. In retrospect, however, indications of Guy “Dr Disrespect” Beahm’s brand safety issues have been readily apparent for years. Having ads that capture attention is great, but do they actually drive responses? That’s the big question Heineken’s marketers are trying to answer these days. As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder. This edition of the Digiday+ Research Briefing examines how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes. Other things to know about The Digiday Awards recognize the companies and campaigns modernizing media and marketing, including past winners from GE, Netflix and more. The last chance to enter is Friday, August 2. As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences. Sponsored by Adstra. New tools are helping brands unveil efficiency opportunities and reduce waste by using creative data. Sponsored by CreativeX. | | |
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