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| Skin care and makeup brands are looking for new paths to growth — and they’re going pro.
As aesthetics treatments boom and specialty retail becomes even more competitive, a growing number of skin care and makeup brands are looking to spas, med spas and doctors’ offices as a means to broaden their businesses.
Professional skin care product sales enjoyed a compound annual growth rate of 10.4 percent from 2018 to 2023, Kline reports, as multilocation facial studios and medical spas gain market share and beauty spend, thanks to a rate of growth still exceeding pre-pandemic levels.
James Manso looks at the reasons behind the trend and how brands are approaching the category.
Elsewhere, why L Catterton is making smaller beauty bets and the sexy water trend. Click through for complete coverage, and please visit for the latest speakers at WWD’s upcoming Los Angeles Beauty forum on April 16. — Kathryn Hopkins, senior editor, beauty, WWD + Beauty Inc. |
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| | | Beauty Features The private equity firm has launched Elevate Beauty, which is dedicated to investing in early-stage beauty businesses. |
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| | | Wellness Creator Kelly Grace Mae coined the term, as fun and functional hydration is taking over the internet. |
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| | | Beauty Features A new report breaks down beauty investment trends. |
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