Rebranding relevance: How PR can breathe new life into tired brands

Communicators need to stay on top of trends to keep brands fresh.

New social media features and updates to know this week

Updates from YouTube, Meta and more.

The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.

Handling external headaches internally

Repositioning the narrative, both internally and externally.

The Scoop: Podcasts influence election season like never before

Also: White House strategy underscores potential power of AI; consumers remain sluggish despite improving economic landscape.

How I Got Here: Anti-Defamation League's Bill Hicks on the key to personal growth

ADL’s Associate Director of Leadership Engagement shares why you should embrace your contributions no matter your title. 

By the Numbers: B2B social video benchmarks

Including some brands that are doing it right.

Using custom digital twins to better target messaging

An evolving tool for long-term strategies.

How AI helped Intel's Leslie Douglas take social to the next level

A look at AI, its impacts on communication, and the ethics of it all.

  Member Content

Strategies for crafting measurements that don’t exist yet

You can’t manage what you can’t measure.

Microsoft CCO on how AI can enhance internal comms

Shaw shared his ‘Dream State’ internal comms workflow during Ragan's Internal Communications Conference.