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With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation Under fire from Washington, again By Christine Birkner When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used to ...
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3 Ways to Be More Creative With Healthcare Advertising With medical, social and digital breakthroughs, it doesn't have to be boring By Amy Hansen Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35 of a :60 TV ...
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Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses? Benadryl's the most favored of the bunch By Carrie Cummings Spring is here, and for store-bought allergy medications, now is the time to get noticed.
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Could the JWT CEO Scandal Become a Watershed Moment for Change? Ad industry leaders said (almost) all the right things By Christine Birkner Unlike 4A's conferences in recent memory, soul-searching was the underlying theme in Miami this year—mostly the result of the fallout from the case against former J. Walter Thompson CEO Gustavo Martinez ...
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AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line? My Big Fat Greek Wedding promo raises questions By Kristina Monllos Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2. The sequel to the 2002 ...
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Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers Inside the Voorhes' editorial and brand work By Kristina Monllos If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer Adam Voorhes and prop stylist ...
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Ad of the Day: Alison Brie and Nikolaj Coster-Waldau Practice Kissing (Badly) for Apple TV Not even Siri can point them in the right direction By Tim Nudd On the heels of Cookie Monster's baked appearance in an iPhone ad, Apple has found its two new celebrity ad stars—Alison Brie, of Community and Mad Men fame, and Game of Thrones actor Nikolaj ...
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