How one brand is finding Threads success and 6 questions with Sami McCabe of Clarity

The Daily Scoop: Johnson & Johnson plays it safe with new logo change

Plus: Lyft promotes new tool for female and nonbinary riders/drivers, Gen Z’s influencing holiday shopping trends.

Don’t count Threads out yet: One brand’s success story

This is the time to experiment.

6 questions with: Sami McCabe of Clarity

Sami McCabe shares his strategies for maintaining focus.

The Daily Scoop: Fake heiress Anna Delvey tries to turn over a new leaf in the PR industry

Plus: Beauty brands are lathering up to #showertok trends, Gannett faces criticism around hiring Beyoncé and Taylor Swift reporters.

Member Content

How to create a crisis comms plan — fast

Yes, you can put together a plan quickly. Here's how.

Successful business authors share tips for using AI in writing

Practical advice from those who have used these tools.

The Daily Scoop: How Glossier’s comms failed to evolve

Plus: Threads responds to decision to block access to COVID-related searches, FanDuel promotes smart gambling.

What government TikTok bans mean for communicators

After TikTok bans on government devices, communicators may need to examine their strategies, though a personal device ban is unlikely.

The value of trade media versus national business media

Both have value -- but in different ways.

3 do’s and 2 don’ts for using generative AI in social media

This tool can be powerful -- or cause big problems.

The Daily Scoop: ‘Drew Barrymore Show’ returns amid picket line controversy

Plus: DraftKings apologizes for distasteful 9/11-themed bet, Coca-Cola creates a new drink with the help of AI.

So you’ve been asked to do stunt PR. Here’s how to make it worthwhile.

Creative PR expert Jeff Barrett shares what questions to ask before you get too far into the process.

New social media features and updates you need to know this week

New features from X/Twitter, Instagram, TikTok and more.

RESPONSES NEEDED: How is AI changing your professional life?

Whether you're embracing the tech or sticking to the human touc, we need to hear from you.