OkCupid’s global marketing director embodies inclusivity. That has translated well for the international dating platform’s messaging.
March 09, 2022

Sonia Oblitey is a lift-as-you-climb kind of person. She believes in teamwork, meaning every voice on her team deserves a seat at the proverbial table regardless of status or title. It’s part of her personality — one that her colleagues describe as collaborative and inclusive. Those are two key traits that have seemingly translated well to her current role as global marketing director at OkCupid. Read more below.

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Top Stories
OkCupid’s global marketing director embodies inclusivity. That has translated well for the international dating platform’s messaging.
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The move to be an early adopter in metaverse marketing follows recent efforts by American Eagle to get in front of Gen-Z gamers and tech aficionados.
Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers.
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This week’s Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV’s dual-revenue model of advertising plus carriage fees.
Brand marketers: What steps are you taking to evolve social commerce and fulfillment in 2022? Take this survey and we’ll send you a $5 Amazon gift card.
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The event highlights the bevy of big-name esports orgs and gaming companies that have popped up in Atlanta in recent years.
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Register for this virtual event on March 24 at 2 p.m. EST exploring the steps marketers are taking to combat ad fatigue and get the most mileage out of CTV campaigns.
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ESL and Qualcomm are both confident enough to proclaim that they are in mobile esports for the long run and hat it’s only a matter of time until a viable mobile esports ecosystem comes together. 
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Throughout the gaming and esports space, female creators and creators of color have long had to navigate the prejudices and preconceptions of both their viewers and potential sponsors. 

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Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming.
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