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If you are a paid member (either through FASO or BoldBrush Circle here on Substack), come see the latest ideas from us and our community in the BoldBrush Circle of Marketing community here: https://marketing.faso.com. We encourage you to join us and become a paid member today here. How Not to Treat Website ProspectsA story of frustration...and a lesson to help you sell more art
Let me share a brief story with you. I recently wanted to buy a particular type of painting, in this case, as a gift. For the particular person I wanted to give the painting to, I specifically wanted an original painting of a black cat. This is a pretty unusual situation, where someone is seeking a specific subject, however, it does happen. So, I looked at many artist websites, and I asked around and had a particular artist, who was new to me, recommended by a few people. I looked at his art, and I loved it. Then, I invested the time to review every single artwork on his website and found not one, but two paintings I loved, of black cats. Perfect. Neither painting indicated if it was available and neither painting was priced (first big mistake here, if I could have purchased one right off the website, I would have, but that is a topic for another post.). After way too much hunting on his site, I figured out how to contact him. I sent the artist an email inquiring about both paintings, saying I wanted to purchase one, and asking if one or both were available and what the prices would be. Excitedly, I waited for his response……….for about two weeks. By the time I finally received the response, I had cooled on the idea considerably, and had kind of forgotten about the idea. Making a prospect wait that long is a huge mistake. What was his response? “Both of those pieces are sold.” That’s all he said. So, still wanting to get a gift for my friend, I decided to persist. I replied to his email and said, “OK, thanks for letting me know. I really do love your art, do you have any other pieces of black cats that aren’t pictured on your website?” And again, excitedly waited for a response. And, as of this writing, I’ve been waiting for about three months for her response. The message I am receiving from this artist (intentional or not) is I don’t care about you, leave me alone. So I am obliging and leaving him alone and, at this point, won’t purchase a painting from him. I’m looking at other artists now. Don’t be this person! If someone inquires about an artwork, that is a huge buying signal. Be responsive and courteous! Creatively, Clint Watson PS - What should the artist have done instead? That is the focus of our current series for paid members which is all about sales. If you are not currently a paid member you can easily join by clicking the button below: If You ARE NOT a FASO Member….Join the BoldBrush Circle of Marketing Before The Price Goes Up!BoldBrush Circle brings the amazing art marketing resources and community, previously available to only our FASO Art Website customers, to everyone, no matter where you host your website, or even if you don’t have a website! So if you are NOT a FASO member, please read on. If you ARE a FASO Member, you already have access to everything below at BoldBrush Circle Membership Includes:The BoldBrush Letter Paid Edition Live Bi-Weekly Private Members Only Webinars with our team The Circles of Art Marketing Model Book Circle of Marketing Private Community Private Facebook group Video Art Marketing Courses Our unique art marketing guide books Monthly Art Marketing Calendar Getting Started Guidebook Access to our art marketing and creativity Q&A bot, EnsoGPT Boost your social media posts with our engagement group Get valuable feedback and community critiques about your own artwork Much more All this at our introductory price: $13/month or $90/year. The annual fee goes up soon, so join today! You're currently a free subscriber to BoldBrush. For the full experience, upgrade your subscription.
© 2023 Clint Watson |
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