That the Geek shall inherit the Earth has come to pass. Whether it is Amazon riding high on their cloud services or an Apple becoming the world's first trillion-dollar company by selling its technology products, technologists have emerged as the most valuable segment of wealth creators and spenders.
✳️ Do Technologists Count Electric Sheep?
Businesses and Salespeople catering to technologists make this glaring mistake of employing pitches designed for non technologists on technologists and then begin muttering -
"Technologists are really effin' hard to convince to buy my awesome products."
Well, you're right and wrong...and Hacker Noon, is here to help you stop making the most common mistakes that you make while pitching your products to them.
✳️ Buy My Stuff. We're Cheaper than the Competition
What you're telling technologists is that you're using cheap and low-quality innards that won't stand a month of a technologist's regimen. We don't mind paying top dollar for something that provides value to us. Cheap != Quality.
Do Apple products sell for cheap? No. Is the build quality great? Absolutely.
✳️ Making Me Feel Like I'm a Neanderthal
It's 2020 and we expect the process of purchasing to be as few clicks as possible...but be informative too. If I can't order something online with next day home delivery, I might not need it all... unless it is that 65" screen that we ordered. Then we're willing to wait an extra day.
✳️ Expecting Me to Read the Fine Print
We didn't grow up clicking 'I Agree' on 100s of EULAs every year to start reading them once we're all grown up.
Don't hide stuff in the fine print. Don't try to pull a fast one on us.
You are but One, We are Many.
We'll blog about it, share it in our tech communities, and for a good measure, blackball your future products forever in our tightly knit distributed communities worldwide. Remember, you can only shaft us once.Speaking of distributed communities, this newsletter's sponsor - Range, streamlines asynchronous daily check-ins for distributed teams located all over the globe. Why are they successful with technologists? Because they streamline asynchronous meetings for distributed teams located all over the globe. Check out their free trial here, for free!! About trial-ware, let's save it for the Part II on how NOT to sell to Technologists. It'll come to your inboxes at the same time next week. In the meanwhile, check out Hacker Noon curated stories on how the best in the business are pitching technologists.
If you have a few (or many) experiences to share, you can become a contributor on Hacker Noon too. Simply create an account, and join 10,000+ contributors sharing their knowledge and expertise with the rest of us. Maybe you'll get featured on our next newsletter too. Until then...
