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How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care The Swoosh almost always answers By Christopher Heine Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At the same ...
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What Marketers Need to Know About How Today's Top Social Platforms Measure Video Frustrated brands want a common standard By Lauren Johnson At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address ...
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Is Omnichannel Marketing Finally Going From Retail Dream to Reality? Crate and Barrel, Timberland and Macy’s hope so By Christopher Heine There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may ...
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4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure Taboola's CEO on the power of people and appreciating your foes By Adam Singolda The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build ...
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HillaryClinton.com's New 'BuzzFeed-esque' Timeline Takes a Hammer to Trump's Past While lauding her last four decades By Christopher Heine On Oct. 19, when Hillary Clinton and Donald Trump meet for the third and final presidential debate, rest assured that Clinton will verbally direct the millions of viewers to "go to HillaryClinton.com." ...
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These 6 New Digital Stats Got Our Attention This Week Instagram deletes fake accounts; plus an exclusive infographic By Christopher Heine The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:
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Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens Study finds 80% use the app once a month By Lauren Johnson Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
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