Also: WTF is a data clean room? Buyers also explain how a data clean room would make it ‘an enticing proposition.’
| Buyers also explain how a data clean room would make it "an enticing proposition." Additional coverage: Platforms use data clean rooms in order to share aggregated audience data versus user-level data. This explainer video tells you what you need to know, especially in light of IAB Tech Lab's data clean room standards that were introduced in February. Enthralled as marketers clearly are with the possibilities of AI, they're starting to think they might need a strategy for it. Cooperation and collaboration among the holding companies will be key to establishing standardized approaches to reducing carbon emissions in advertising. Will they be able to do it? More in this Digiday+ Media Buying Briefing. The speed and scale of layoffs at platforms like Meta, Snapchat and Twitter only compound the problem of marketers feeling neglected by the social media giants. Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform. Other things to know about Join us virtually on April 26 for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. Brands, we want to know why you’re outsourcing content this year if you are at all. What consumer-facing formats on your owned-and-operated channels do you outsource the most and what are your goals when doing so? Let us know in this survey and we’ll send you a $5 gift card with the results. Sponsored by Foundry 360. For companies working to realize the full potential of their martech investments, the ability to tap external expertise often makes a significant difference. Sponsored by Sitecore. | | |
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