The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut ...
SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box Using VR to show 'the future of fun' By Marty Swant A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most iconic products: the Happy Meal. Read more »
4 Ways L’Oréal Is Exploring the World of 'Beauty Tech' Sun protection, customized makeup and more By Lauren Johnson A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" Read more »
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