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How much of your media budget should you spend on paid search? A data-backed answer.
Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas. Firstly, you need to understand the impact of spending budget on paid search on other channels. Secondly, you need to be able to quantify the impact of other channels on paid search. Finally you must be able to model the future impact of adding or decreasing your paid search budget.
How Santander transformed its visual identity for the 21st century
Are branded hotels a marketing trend?
Even if companies can test just about anything, should they?
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Featured Reports
Overcoming B2B Digital Marketing Challenges
Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes. This best practice report will consider the challenges B2B companies face as they transform and increase their focus on digital. It will also provide guidance and advice on where B2B companies should be focusing their efforts.
 
Digital Transformation Monthly – May 2019
Businesses around the world are undergoing digital transformation in various forms. Although these companies use many of the same tools and tactics, their challenges, goals and priorities can differ wildly. Access this monthly report for a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view on overarching digital trends.
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Training
Masterclass: Advanced Data & Analytics
London, June 4-6
Brilliant B2B Copywriting
London, June 4 
Marketing Copy & Behavioural Economics
London, June 13
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Econsultancy
 
Since launching in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees and a bevy of famous fans. So just how has Glossier achieved such success in a short space of time and what can we learn from it?
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Digital Campaign Manager for this international Data Agency with great salary and benefits
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