How most reporters use online newsrooms; Ford's emoji campaign; FaceApp's privacy defense; Crisis lessons from Apollo 11; and more

MORNING SCOOP

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’

CRISIS COMMUNICATIONS

6 lessons from a never-delivered Apollo 11 disaster statement

In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?

MEASUREMENT

Is it time to refresh the Barcelona Principles?

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?

THE WORKPLACE

30 jobs in the PR and marketing world

Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

CONTENT MARKETING

How colors can shape and shade perceptions about your business

Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.

PR DAILY AWARDS

Want to join this list of elite Nonprofit PR Awards winners?

Don’t miss this week’s deadline: Enter by Friday, July 19 at 11:59 p.m. Central time to join the ranks of World Wildlife Fund, Habitat for Humanity, Spectrum Health and more.

FROM THE ARCHIVES

Crucial parts of holding statements in crisis PR

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.

WEBINAR ALERT

Only an AP style superstar would know these rules

Join Grammar Girl for this in-depth webinar and upgrade your knowledge of tricky new rules.

MORNING SCOOP

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell

SPEECHWRITING

Why and how you should get to know your audience before a speech

Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.

CONTENT MARKETING

5 ingredients for becoming a repeat guest contributor

You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. Here is a recipe for success.

VISUAL & VIDEO COMMUNICATIONS

Infographic: How color changes the perception of your message

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.

PR DAILY AWARDS

Want to join this list of elite Nonprofit PR Awards winners?

Don’t miss this week’s deadline: Enter by Friday, July 19 at 11:59 p.m. Central time to join the ranks of World Wildlife Fund, Habitat for Humanity, Spectrum Health and more.