Inside The New York Times' international programmatic strategy, Top publishing execs say interstitial ads are the worst user experience trade-off, ROI-focused ad buyers see progress on Snapchat's measurement shortcomings, My Email Subject
| The founders of ad tech company Moat shifted its focus when its initial product floundered. Now, Moat is an an ad measurement juggernaut that Oracle reportedly bought for more than $850 million. The New York Times is turning to programmatic advertising to support its expansion across Asia and Europe. Here's a look inside its international programmatic strategy. Digiday polled five anonymous top publishing execs on how they balance user experience with monetization needs. Subscribe to Digiday+ to learn the key takeaways. "It brings a level of instant credibility that Snapchat desperately needs." Advertisers are encouraged by Snapchat's adoption of a marketing mix modeling program, which will give marketers access to the third-party measurement data they have long desired. From Glossy: Alibaba, China's largest e-commerce platform, is trying to lure more luxury brands to open stores on Tmall, its business-to-customer marketplace for retailers, by launching a new luxury platform for them. Executives from Vice Media, Shake Shack, Samsung, Pernod Ricard and more are standing by to judge this year's Digiday Awards submissions, so don't miss tonight's final deadline. |
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| Ross Benes Moat became an ad measurement juggernaut after it adjusted its business model when its original idea didn't take off. |
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| Jessica Davies "We get that one size doesn't fit all; everything is customized and specific to client needs.” |
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| Brian Morrissey Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. |
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| Ilyse Liffreing New measurement partnerships could reinvigorate the platform. |
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