How Miracle-Ear used conversational AI to reach customers during a pandemic A look at how Invoca's conversational AI technology helped Miracle-Ear navigate the pandemic and maintain customer trust.
ClickZ Daily: October 27, 2020 |
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| Good Morning! Today we have a detailed look at how Invoca’s conversational AI technology helped Miracle-Ear navigate the pandemic and maintain customer trust. Between consumer sentiment recovery and decreased inventory pressure, Amplifon (Miracle-Ear’s parent comapny) was able to maintain their overall marketing investment and drive business, while making sure that the right message got to that right person at the right time, as a result of the partnership. The majority of football fans will never attend a match. Fantastec’s Steve Madincea details why clubs must embrace emerging technologies if they are to cater to the modern, global fan. He writes: To preserve and strengthen the community feel of a shared support for a team, and thereby shore up a route to sustainable growth, clubs must reconsider how they use new technologies to connect with increasingly global audiences, satisfying the modern fan. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Jacqueline Dooley Nobody can plan for a year like 2020, but having the right foundational systems in place made all the difference for Amplifon, parent company of Miracle-Ear. |
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AR & VR Steve Madincea The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read more |
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| Digital Marketing Kamaljeet Kalsi All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read more |
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| AI & Automation Joydeep Bhattacharya Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look at what they have to say. Read more |
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| Digital Marketing Sylvie Tongco Selligent's Sylvie Tongco looks at how retailers are leaning more heavily on digital channels in recent months and best practices that are proven to work for brands looking to connect with customers, deliver seamless experiences, and capture important data. Read more |
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