Organize your content marketing with AI and automation.
| Every content marketer starts with a color-coded calendar and a question: Now what? While those calendars are useful, they are only a starting point. Next, you need a flexible (and budget-friendly) marketing organization system. Luckily, Paul Fleming has a hands-on, step-by-step tutorial on how to make one using Airtable and some AI enhancements. Data-driven marketers love using information to unearth customer insights. That data can also help when it comes to performance reviews. Mike Ruff explains how to make those reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Constantine von Hoffman
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| Marketing management | | | Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. | | |
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| Marketing technology | | | Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. | | |
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| B2B marketing | | | Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. | | |
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| Marketing management | | | Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. | | |
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| MarTech webinar | | | Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more. | | |
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| Customer relationship management (CRM) | | | Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. | | |
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| B2C marketing | | | A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| MarTech Conference | | | We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free. | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Does your organization need to level up its customer experience? Check out MarTech’s Enterprise Digital Experience Platforms: A Marketer’s Guide to get an overview of the DX space and the available tools. | | |
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What they're saying | | “In B2B, sometimes over-selling means customers perceive a high risk of disappointment and avoid the product. In B2C, if the customer believes you, that’s what matters — unless you’re worried about repeat purchases.” Mike Maynard in 5 ways B2B differs from B2C — and 3 ways they align. “Great content marketing strategies require more than just a color-coded content calendar. It requires staying on brand, while organizing content topics, copy, assets, contributors and deadlines. The good news is that some creative use of current AI and automation tools can help us hit our content goals.” Paul Fleming in How to use AI and automation to organize your content marketing. | | |
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