| Good morning, Marketer, and spreadsheets are just fun! That’s the latest comment I received in response to my question about why so many of you are spending so much time with spreadsheets. From an operations manager: “To me, an Excel spreadsheet is the perfect sandbox. I can input info, look at it from a few different angles, sort this way, sort that way. Total this, total that. Very customizable. Easy to automate. IFTTT. It’s just fun.” IFTTT. “If this, then that.” Another acronym to work into conversations this week. If only all marketing was reducible to a simple formulation, IFTTT. But just to introduce some complexity here: Over the last year we’ve reviewed some curious and compelling ways that academic disciplines like psychology and even anthropology can inform marketing. There’s a selection of those articles below. Kim Davis
Editorial Director | 