| Good morning, Marketer, and are you thinking about what fresh new ideas could make your brandâs presence on the metaverse pop? If youâve been reading the Twitter, you might have caught a bleak demo from Walmart, and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days. The video is actually from 2017. The point is, innovations that could be imagined around brand presence, or CX, in a virtual environment arenât that different from the ones already delivered in the current digital space. And they have to translate to the offline demands of the customer. If I had on my VR headset and a virtual store associate appeared, and told me that a product I discovered there could be shipped to my home in a dependable timeframe, Iâd definitely be onboard. And if I could apply a 20% discount from an NFT coupon I picked up from the virtual floor, even better. Chris Wood,
Editor | 