How marketers are bringing CTV campaigns to life with first-party data

As first-party data becomes increasingly critical to brands’ success, more and more marketers are using the insights gathered from their first-party data analysis to set CTV campaigns into motion.

From retailers to brands and agencies, with proper segmentation tools, they’re dividing their audiences into segments that show a high propensity to engage and reaching out to them via CTV ads.

In this explainer guide, Digiday's sister brand, Modern Retail and MNTN put a lens onto the strategies marketing teams are using to make the most of first-party audience data. Download it to learn:

Sponsored by: MNTN

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