The ecommerce leads at MandM Direct, “one of the biggest brands many have never heard of”, explain how it went from being marketing-oriented to customer-focused, and how it uses first-party data to improve communications, personalise the experience, and drive repeat spending in the competitive fashion sector.
The Festival of Marketing is back once again in October, this time looking to ‘The Year Ahead’, with four jam-packed days of virtual content designed to provide marketers with a toolkit for success in 2022.
Social Media Platforms Trends Report A comprehensive summary of the most important trends in social media, including platform innovations and new entrants marketers need to be aware of.
