How machine learning-powered agencies are reshaping digital marketing New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible.
ClickZ Daily: December 6, 2019 |
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| Happy Friday! Today we have a new report by QuanticMind that advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible. The report emphasizes the need to bring in people who understand the complicated marketing ecosystem such as data scientists who can help make data-driven decisions. Also, UiPath’s CMO Bobby Patrick, provides three ways marketers are achieving more with Robotic Process Automation (RPA). By leveraging this tech, marketing teams are seizing the opportunity to enter the “Automation-First” era. Also ICYMI: Instreamatic, an AI-powered Voice Dialogue Marketing platform, and Salem Media Group, the multimedia company with media properties including radio and digital media, team to make Instreamatic’s voice dialogue tech immediately available to advertisers across Salem’s ecosystem of audio content. Amperity, an AI-powered Customer Data Management platform, announced two AWS achievements: obtaining AWS Retail Competency status and joining the APN Global Startup Program as one of the inaugural customer data platform partners. CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has achieved Amazon Web Services (AWS) Retail Competency status. ‘Hybrid Cloud’ most discussed theme on cloud computing in Q3 2019, according to GlobalData’s research. Conversational Research Insight System (CRIS) has signed an agreement to be acquired by data collection and research technology firm Delvinia, with the sale to be complete by January 1, 2020. |
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AI Jacqueline Dooley New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible. |
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AI Bobby Patrick RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read more |
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| Digital Marketing Barry Levine The retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time buyers will buys from retailers again within 108 days. Read more |
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| Analytics Adriana Lynch Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read more |
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| Data & Analytics Mike Rowan KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promote an in store sales lift. Read more |
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| Digital Marketing Emily Alford Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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