Marketers and agencies are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content. This article is the second of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. Additional coverage: - Day one of this year's IAB NewFronts focused on new ad offerings, slates of video content and streamers, platforms and publishers' ability to engage specific audiences, from Gen Zers to diverse and passionate viewers.
- Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok. More in this Digiday+ Marketing Briefing.
- The connection between YouTube Shorts and YouTube's more lucrative long-form video platform has proven valuable enough for Jorge Soto to orient his short-form video strategy around the platform.
- Ad tech companies are given until July 31 to agree to new pricing models, provided they have publisher agreement.
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| | | | | Marketers and agencies are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content. | | |
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howdy! | | | | | Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok, according to marketers and agency execs. | | |
| | | | | For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. | | |
| Advertisement |  | | |
howdy! | | | | | The connection between YouTube Shorts and YouTube’s more lucrative long-form video platform has proven valuable enough for Soto to orient his short-form video strategy around the platform. | | |
| | | | | What are the top targeting and advertiser services your data management team provides for advertisers? Let us know in this survey, and we’ll send you a $5 gift card. | | |
howdy! | | | | | Ad tech companies are given until July 31 to agree to new pricing models, provided they have publisher agreement. | | |
| Advertisement |  | | |
| | | | | To future-proof content recommendation models, publishers are working to ensure they can move beyond third-party cookies and optimize their feeds with contextual and first-party data. | | |
howdy! | | | | | A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all. | | |
howdy! | | | | | Advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. | | |
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