One of the best, and worst, things about the digital age is its ability to platform everyone. When it comes to your uncle’s theories about horse de-wormer as a cure for all ills, it’s not so great. When it’s the ability of legacy brands to re-imagine their business with digital tools, interesting things start to happen.
Today, MarTech contributor Shama Hyder looks at the digital transformations of brands in the railroad and arts-and-crafts spaces. The story of how the craft brand Michaels added a digital ecosystem to a very brick-and-mortar model is especially interesting.
Tradition needs to meet innovation for companies to survive this period of rapid change.
Mike Pastore
Editorial Director
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