To cater to rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine, explains how the new approach helped Johns Hopkins surface vital health information to the general public.
On Sunday 11th April, National Rail switched its website to greyscale as a mark of respect for the passing of the Duke of Edinburgh - a change that made the website difficult or impossible to use for many of its customers.
While the change was reverted the following day, there are a few worthwhile lessons in UX and accessibility that can be taken away from the incident.
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers.
Optimising Marketing Spend Best Practice Guide Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Get your pass today!
Join our next quarterly briefing and hear from our very own founder Ashley Friedlein and a panel of senior brand marketers as they explore how marketing and ecommerce will change in H2 and beyond.
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your pass now!
