Learn more in this new eGuide!
If you are having trouble reading this email, read the online version | | Innovation Vitality: Developing your new product pipeline for long-term success |
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| | Innovation is the heartbeat of the natural products industry. The industry continues to lead in launching innovative products to meet evolving customer – and planetary – needs.
Successful companies identify and innovate for market needs, tracking ingredient trends alongside the large-scale emotional shifts and cultural forces shaping consumer preferences and needs. As new and existing consumers come into the space, innovative products keep consumers interested, justify price changes, and keep a product or brand front-of-mind.
What does this mean for brands in the marketplace today? Download this eGuide from NIQ BASES to understand how Innovation Vitality can benefit your business.
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