Mar 13, 2025

There’s a lot of economic news coming out at a very rapid pace, and… that’s all I’m really going to say about that for now.

But last week, we looked at how tariffs might impact ad spending, and today MarTech contributor Shama Hyder looks at how marketers should think about the impact of inflation.

Also, Episode 8 of our Conversations with MarTech series is out (they grow up so fast, don’t they?). This time it’s a discussion about brand building, measurement and the role of marketing leaders with Benoit Garbe, former CMO of AB InBev.

You know where else you can catch insightful conversations about marketing? At the MarTech Conference. It’s free and online and coming your way March 25 & 26. Check out the agenda.

Mike Pastore
Editorial Director

Marketing management

How to inflation-proof your marketing in 2025

When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.

Marketing artificial intelligence (AI)

Are synthetic audiences the future of marketing testing?

Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences.

Email marketing

3 high-impact email automations you need to drive revenue

Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.

MarTech buyer's guide

The essential guide to identity resolution platforms

Guide-to-Identity-Resolutions-Platforms-Get-your-copy

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Conversations with MarTech

What else we're reading

Good reads and conversations to help good marketers get better.

How is the martech industry like a Mexican restaurant menu?
Friday was the best day to post on social; until Hootsuite told everyone
Publishers’ AI apocalypse now is here.
Will digital marketing be recession-proof?
Are we all tired of AI?
Someone had a case of the Mondays.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

“In times of inflation, gut feelings won’t cut it. Data-driven decisions are key. Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates.” – Shama Hyder in How to inflation-proof your marketing in 2025 | MarTech
“Focusing on three core automations clarifies your strategy, reduces complexity and enhances performance. By streamlining your workflows, you can deliver more meaningful content and achieve better business outcomes.” – Stephanie Trovato in 3 high-impact email automations you need to drive revenue