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How IHOP Chose Its Latest Menu Item, the French Toasted Donut Bringing the brand's newest creation to life By Katie Richards Prepare for your mouth to water. IHOP announced today that it's rolling out a delicious new product-the French toasted donut. Did we mention it comes in three decadent flavors, including bacon and maple, strawberries and cream and apple fritter? Consumers will start to see the product in locations nationwide beginning July 31 as part of... Read more » |
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6 New Marketing Technology Stats That Grabbed Our Attention It's a cross-channel, AI-powered, IoT-driven world By Christopher Heine For our monthlong Next Tech series that kicked off on Monday, we scoured the internet and mined various offline sources to find mar-tech statistics that people in the world of brands need to know. Here are six that we found most interesting: Check out our full coverage. 1. Cross-channel world According to a Marketo study... Read more » |
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